Boosting engagement and attraction among clinical and non-clinical healthcare staff

The TrueBlue Family of Brands

Attracting clinical talent for the world’s largest healthcare employer

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Studies show that the simple act of expressing gratitude has a ripple effect, affecting not only the grateful person and the recipient, but anyone who witnesses it. Introduce this chain reaction on a grand scale, and the effects become exponential. 

We applied this “science of thanks” to engage employees and attract talent for King’s College National Health Service (NHS) Foundation Trust, one of the busiest NHS trusts in the UK. 

We developed a larger-than-life employee engagement campaign that would recognize employees, capture the attention of candidates, and showcase the Trust’s values. 

We captured images of 166 clinical and non-clinical staff members at all King‘s College Hospital NHS Foundation Trust sites and collected 350 employee-submitted messages of thanks. Then, we plastered large-scale installations across Kings’ three main sites, including a huge projection onto the outside of the hospital at their central location. 

The campaign inspired renewed feelings of inclusion and engagement among staff and there was a sharp increase in recognition. 

“You’ve captured the people and heart of King’s and brought our values to life. The staff response to these images has been extraordinary and has created a real buy-in and the buzz that we were after.”

Nicole Ranger 
Chief Nurse & Executive Director of Midwifery, King’s College Hospital 

In addition to the employee engagement benefits, campaign assets were leveraged on a custom careers portal and in targeted recruitment marketing campaigns, generating a brilliant, diverse talent pool to provide outstanding care and continued innovation for King’s. 

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